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Gustave A. Larson Company Hosts WI and CO Dealer Meetings
These Beyond the Box meetings were held to assist Larson dealers in giving more value to their end customers “beyond the box” they service or install. Tailored education, breakout sessions, and recognition dinners were all scheduled in the two-day events. 

Attendance for the Colorado event hit 117, and the final attendance for the Wisconsin event reached 206. Both events had over 30 sessions scheduled, with many guest speakers from Larson partners and vendors. Keynote speakers Talbot Gee, CEO of HARDI, as well as Shawn LeMons and Kevin DeMaster of Mitsubishi Electric spoke at both events.

Some of the most popular breakout sessions covered were “Mitsubishi Diamond System Builder Software Overview” and “Maintenance Agreements: The Lifeblood of your Business”. One attendee had this to say about the event, “I just wish I had been able to go to more sessions!”.

Dealers from Trane, American Standard and Mitsubishi attended in Colorado, while dealers from Trane, American Standard, Mitsubishi, Rheem, Armstrong, and Sure Comfort attended in WI.

Stay tuned for information and dates for next year’s meetings, and thank you to everyone who made the 2022 meetings a success.

To learn more about the Beyond the Box Dealer Meetings, reach out to your Larson Representative!