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Larson Business Solutions


At the Gustave A. Larson Company, we take pride in coming up with ways to add value to our relationship. Along with providing great product solutions, we have several value-added services to help you grow your business. 


Gustave A. Larson's B2B Website:

  • Improve the efficiency of your staff by harnessing the power of the internet
  • View & order from our complete online catalog 24 hours a day, 7 days a week
  • FREE delivery* when you place your orders through our B2B site
  • Set up templates for common items & re-order at the click of a button
  • View current G.A. Larson promotions & specials
*Free delivery to your default business address only. Must be located on a Gustave A. Larson Company delivery route or a charge may apply.


Loyalty has its rewards! When you purchase Parts & Accessories from the Gustave A. Larson Company, you earn points redeemable for thousands of rewards on our online catalog. We offer BONUS points opportunities throughtout the year for taking part in special programs, meeting your goals and even attending training sessions. Contact your sales consultant to sign up or for more information.


Coolfront is the newest innovation to hit the HVAC, plumbing and electrical landscape. This mobile application is a cloud based flat rate pricing system that was designed with the busy contractor in mind, and is sure to improve your service calls. The Coolfront pricing and repairs database is maintained for you at no cost, meaning you don’t have to spend dozens of hours trying to figure out your own prices and updating them every few months.

How it works:

  • Work order information is entered and a service call is assigned
  • Coolfront sends the work order to the proper field staff’s mobile device
  • Upon diagnosing the problem, the proper repair is selected from our extensive, up-to-date flat rate pricing database
  • The customer is shown the price quote and provides authorization with their signature
  • When the repair is completed an invoice is automatically sent to the office and customer


is a hosting company, provider and designer of quality Plumbing, HVAC & Electrical websites. With Online-Access’ PagePilot web site hosting and management program, contracting companies can easily control and update their website with little training or experience. 
  • Set up a website for your company with PagePilot’s turnkey web solution
  • Increase your Search Engine Optimization (SEO) and update consumer offers, coupons, featured products, etc. with PagePilot Plus’ “valet services”
  • Sell replacement products including filters, humidifier pads and bulbs with an eCommerce site. G.A. Larson will seamlessly handle the fulfillment!
  • Capture valuable audio customer testimonials & post them to your website with BoastHost
  • Increase your web presence, engage your technicians & collect online customer reviews with Nearby Now

TechConnect is a value-added service from the Gustave A. Larson Company. Save time and money in the field by 
having instant access to technical information, as well as our on-staff expert Service Advisor team. 
  • Allows service technicians to access information on equipment they are servicing
  • Simply search by model #, and information on that particular product becomes available
  • Content is designed to be what users need 80-90% of the time they are in the field
  • Examples: Schematics, installation tips, common failures, etc., 
  • Access to experts (Gustave A. Larson Company Service Advisors) with Live Connect (via phone, text, email, or post)

  • Solve immediate hiring need or plan for future growth 
  • Turn a “panic hire” situation into an ongoing hiring strategy
  • Reduce risk, total recruitment cost and time to hire
  • Drive applicant flow from multiple sources and build an online talent community for future needs
  • Don’t have time to source a position? BirdDog’s dedicated Sourcing Team can hunt down talent for you 

  • Cross Media Campaigns, Direct Mail, E-Mail MarketingMagnet Mail, Newsletters, Thank You Cards etc.
  • Customer Retention Direct Mail Campaigns: Mail to your existing customers produces the greatest response
  • Custom Design & Production:  Our design staff personalizes each mail piece with your logo and specific offers, then prints & mails from our in-house printing facility
  • Call Tracking & Analytics:  Tracking phone numbers allow us to view and listen to all inbound calls, then plug this data into reports emailed after each campaign
  • Online Marketing (Website, SEO/SEM, Social Media, Lead Generating Microsites) 
  • Marketing Tools (Business Cards, ID Badges, Service Stickers, Yard Signs, etc.) 
  • ROI Calculator:  Provided after each campaign to actualize dollars earned vs. dollars spent
  • Use collected data to tweak marketing plan (if necessary) in order to drive the highest results

  • Train CSRs to book more calls and wow more customers
  • Enable business owners to hold their CSR teams to a higher level of accountability for their bottom line
  • Teach transferrable principles and fundamentals that could benefit several departments/teams within a single organization
  • Train CSRs to win customer loyalty and retention


Extended Warranty Program for Residential and Commercial Equipment
  • Lock in your customer for up to 12 years
  • Guaranteed service revenues throughout the life of the policy period
  • Extended Service Agreements are cheaper than spending your money on printed advertising
  • Boost your reputation and word of mouth marketing


One of our key objectives is to educate our customers to become the most profitable in the industry. This program provides a giant step towards business education. This FREE customer benefit gives you access to Profit University Audio Series and Monthly Live Business Webinars. Get details here.

SBP-Icon.jpg  Sales Builder Pro

Check out Sales Builder Pro today! We want to help you to SELL MORE in LESS TIME so we've partnered with Intelligent Mobile Support, makers of Sales Builder Pro, to help you present, propose and close more business. Learn more here.

SearchKings, one of five Google Premier Partners in North America, can assist your company to obtain a “Google Guaranteed” shield, coordinate Google Local Services (GLS) at a 15% discount and/or Google AdWords (Pay-Per-Click) residential lead generation, and educate you on how to get more Google Reviews.

With the technician shortage being one of the top issues facing our industry, Ultimate Technical Academy has the trainers, facilities, systems and processes to help our contractor customers hone the skills of existing employees or quickly transform inexperienced employees into knowledgeable installers or technicians. Dealers can expect to recoup their investment in as short as 2 months, and can take advantage of delayed payment terms.  Learn more.