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No Pressure Selling - Wisconsin Dells


Sell the way your customers want to buy®

Today, a large and growing number of homeowners will pay you to improve their family’s health and their home’s comfort without waiting for a major component to fail. 

Eliminate your competition

There are four vital benefits your customers want and your competition can’t provide. At No Pressure Selling® you will learn to use your Wheel of Value® to document why You, Your Company, Ideal Comfort Solution® and Greatest Peace of Mind® make buying from you their best investment.

Grow sales

According to Burger King there are 221,184 ways to order a Whopper®. Think of all combinations of SEER, accessories, warranties, options and duct problems -- much more than extra mustard hold the mayo. At No Pressure Selling® you will learn to give your customers exactly what they need to design their Ideal Comfort Solution®. Closing is easy when buying is your customer’s idea.

Instructor: Chris Carlisle

Day 1 – No Pressure Selling®
        Course logistics and digital resources
        Our current market opportunity
        The new definitions of a review worthy customer experience
        Words that sell and how people buy
        The importance of having a sales process
        Three things must be in place before someone will buy
        Introduction to the No Pressure Selling® process
        Introduction to Comfort Concerns List®
        Peer skills practice 
        Daily de-brief and assign homework
Day 2 – No Pressure Selling® 
        Quick review from Day 1
        In-home survey 
        Selecting the right solution based on the Comfort Concerns List®
        Introduction to Wheel of Value® and Installation Guide presentation
        Making a benefits focused presentation
        Peer skills practice 
        Introduction to Objection Handling, The 4 D's
        Post appointment follow-up
        Final skills practice
        Goal setting and implementation plan

10/04/2022 8:00 AM to 10/05/2022 5:00 PM

Event Attendees

Owners, Sales Managers, Retail Sales Professionals

PDF Flyer

Event Location

Wilderness Resort
Glacier Canyon Conference Center
45 Hillman Road,
Wisconsin Dells, WI 53965

Larson has a hotel room block for this class. Follow instructions below to receive the discounted rate:

  • Rooms will be individually paid. Guests should call in for reservations by Friday, September 9, 2022
  • Please call 1-800-867-9453 and state you are with the Gustave A. Larson Company presents "No Pressure Selling" at Glacier Canyon Lodge, Leader #968798.
  • Rates are subject to applicable state and local taxes (currently 12.25%) in effect at the time of check in, and a taxable $29.95 nightly Resort fee, or current prevailing fee if changed.

Event Cost


Includes breakfast, lunch, course materials.

Madison, WI

Register Now