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No Pressure Selling Spring 2021


Sell the way your customers want to buy®

Today, a large and growing number of homeowners will pay you to improve their family’s health and their home’s comfort without waiting for a major component to fail. 

Eliminate your competition

There are four vital benefits your customers want and your competition can’t provide. At No Pressure Selling® you will learn to use your Wheel of Value® to document why You, Your Company, Ideal Comfort Solution® and Greatest Peace of Mind® make buying from you their best investment.

Grow sales

According to Burger King there are 221,184 ways to order a Whopper®. Think of all combinations of SEER, accessories, warranties, options and duct problems -- much more than extra mustard hold the mayo. At No Pressure Selling® you will learn to give your customers exactly what they need to design their Ideal Comfort Solution®. Closing is easy when buying is your customer’s idea.

Instructor: Chris Carlile

His high energy, fasted paced, entertaining style makes Chris Carlile the perfect choice to motivate any audience into taking action! Chris believes, “the right people and the right processes are the most
important attributes in growing a business. Without proper training and coaching, implementation is virtually impossible”.

Chris attributes his sales success as a marketing manager to two things... “First, establishing business relationships with the right people. Secondly, helping customers and employees sell on value instead of price through a simple, repeatable process.” As part of the management team Chris was instrumental in helping double the business twice in 10 years. The sales grew from $18 million to over $77 million during his tenure.

As a territory sales manager Chris earned the National Top 10 Award for outstanding performance. Chris was twice appointed to the Board of Directors for one of the largest Home Builders Association in the United States. He was also honored as the Master of Ceremonies for multiple home builders’ events and keynote speaker for dealer conferences. Chris was featured monthly as the HVAC industry expert for a Home Improvement Show on the largest reaching radio station in Dallas.

Chris’ inspiring, energetic style and broad business experience make him one of the premier choices to facilitate adult learning for audiences of all sizes.

02/23/2021 8:30 AM to 02/24/2021 2:30 PM

Event Attendees

G.A. Larson Trane and American Standard Dealers only - Owners, Sales Managers or Retail Sales Professionals, Selling Technicians

Event Location


Event Cost

$600 for first attendee, and $400 for additional attendees 
TCS or CC dealers receive a 20% discount on registration per the 2020 dealer level and benefits guide. Course fees are eligible for co-op, depending on dealer level. 

Course fee includes digital workbook, digital installation guide and digital access to course recording for one year.

Cancellation Policy: Full refund 1 week prior to the class. Less than 1 week prior, no refund. Substitutions may be made at no penalty.

*Virtual Meeting, WI

Register Now