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No Pressure Selling


Sell the way your customers want to buy®

Today, a large and growing number of homeowners will pay you to improve their family’s health and their home’s comfort without waiting for a major component to fail. 

Eliminate your competition

There are four vital benefits your customers want and your competition can’t provide. At No Pressure Selling® you will learn to use your Wheel of Value® to document why You, Your Company, Ideal Comfort Solution® and Greatest Peace of Mind® make buying from you their best investment.

Grow sales

According to Burger King there are 221,184 ways to order a Whopper®. Think of all combinations of SEER, accessories, warranties, options and duct problems -- much more than extra mustard hold the mayo. At No Pressure Selling® you will learn to give your customers exactly what they need to design their Ideal Comfort Solution®. Closing is easy when buying is your customer’s idea.

Instructor: Greg Woodman

Greg Woodman takes “edutainment” to a whole new level. He has the unique ability to get every one of his participants involved and enjoying the process of learning. Greg is a sales veteran with the scars to prove it.
He has been a contractor, consultant, vice president of a manufacturing firm, national sales trainer, and is now a Seminar Leader with No Pressure Selling®.

Greg’s accomplishments include the development, production, and implementation of the first in-depth retail sales and lead generation course for the geothermal industry. He is co-author of How to Generate all the Sales Leads You’ll Ever Need, and is a contributing writer for several industry trade publications.

Audiences love Greg’s common sense approach, entertaining style, and the vast amount of useful information he presents. Greg makes his point with stories and tales you won’t forget. You definitely won’t get bored or want to fall asleep!

09/29/2020 8:30 AM to 09/30/2020 2:30 PM

Event Attendees

G.A. Larson Trane and American Standard Dealers only - Owners, Sales Managers or Retail Sales Professionals, Selling Technicians

Event Location


Event Cost

$600 for first attendee, and $400 for additional attendees 
TCS or CC dealers receive a 20% discount on registration per the 2020 dealer level and benefits guide. Course fees are eligible for co-op, depending on dealer level. 

Course fee includes digital workbook, digital installation guide and digital access to course recording for one year.

Cancellation Policy: Full refund 1 week prior to the class. Less than 1 week prior, no refund. Substitutions may be made at no penalty.

*Virtual Meeting, WI

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