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Commercial Heaters

Become a Larson Dealer

We formed Gustave A. Larson in 1936 with one idea in mind – to become the leading wholesale distributors of heating and cooling products, parts, and equipment. Now, we are the leaders in the Midwest, Plains and Mountain States. We are a family-operated business that partners only with the best brands in the industry, which is why we’ve decided to become certified Superior Radiant Products distributors. This company designs and manufactures the finest commercial radiant tube heaters that offer excellent efficiency and dependability. Contact GA Larson if you’re interested in becoming a dealer of SRP commercial products.

Reliable commercial SRP infrared tube heaters

Superior Radiant Products is one of the leading companies when it comes to producing efficient and reliable infrared tube heaters for sale for commercial use. SRP is a company that boasts ample experience in the industry, which allows them to produce heating products and parts that stand tall above the competition. Their products will fulfill all the needs of your customers and provide modern heating solutions adequate for a wide array of commercial uses.

Choose commercial SRP heating solutions, brings your clients:

  • Energy efficiency: All SRP radiant tube heaters have very high SEER energy ratings.
  • Versatility: Superior Radiant Products is a company that engineers its radiant tube heaters so they are suitable for a variety of uses. 
  • Dependability: All SRP infrared tube heaters and heater product parts undergo a series of tests that ensure maximum dependability.

Benefits of being a G. A. Larson dealer

Our three business characteristics are what separates us from the competition.

Setting a New Standard

All the services we offer to our clients are completely unique, which distinguishes us from the competition. Larson Business Solutions are designed to improve the business operations of our clients by providing them with a customizable and professional approach to handling all their business interactions.

Making it Easy

At GA Larson, we place maximum effort into providing our clients with completely seamless and streamlined business solutions on the website, at the counter, and in the training room. We make sure all the business interactions happen quickly, efficiently, and as smoothly as possible to ensure satisfaction of all our clients.

For us, it’s personal

We’re here to build durable partnerships with all the clients we’re helping. We have been a family-operated business since day one, and we’re always trying to implement our core values whenever we do business with our clients. This gives a personal touch to our services and business relationships.


Would you like to become a certified dealer of SPR commercial heating solutions and other premium equipment?
You can do so at the following locations:

  • Colorado
  • Idaho
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Michigan
  • Minnesota
  • Nebraska
  • Nevada
  • New Mexico
  • North Dakota
  • South Dakota
  • Utah
  • Wisconsin
  • Wyoming

Choose modern SRP commercial radiant tube heaters

Superior Radiant Products was founded in 1995, and they specialize in providing high-quality commercial radiant tube heaters, as well as top-shelf parts for their products. The energy-efficient infrared tube heaters SRP produces are designed on two pillars – superior performance and superior technology. All their commercial tube heaters are designed to UL, CE, or CSA standards in their own ISO-certified research and development facility. Commercial SRP tube heaters are meticulously tested to ensure maximum product integrity. You cannot go wrong with Superior Radiant Products.

Discover Superior Radiant UX and UA high-efficiency deluxe heaters

The Superior Radiant UX & UA series heaters offer many exceptional qualities:

  • 40,000 to 220,000 BTU/h
  • Natural Gas and LPG
  • “U” and “L” configurations, 45° or horizontal
  • Separated controls compartment – burner can run while being serviced
  • Self-diagnostic ignition module
  • Parabolic aluminium reflectors
  • Direct spark ignition
  • Jet Stream burner for better heat distribution
  • Three-year warranty on every component
  • Seven-year warranty on aluminized heat exchanger

Want to become a dealer?

Become a Larson Dealer

Frequently Asked Questions

  • Who makes Rheem HVAC systems?

    Rheem is a privately-owned business founded in 1925 by two brothers – Donald and Richard Rheem. The company originated in Emeryville, CA, and it has produced many different products throughout its almost a hundred-year long history. Currently, Rheem is the single biggest manufacturer of water heaters in North America.

    Additionally, Rheem is the only company in the world that produces all of the following products: heating and cooling units, water, spa, and pool heating, as well as refrigeration solutions for commercial use.

    The Gustave A. Larson has partnered with Rheem because we share many of the same ideals. We have also been in business since the 1900s, and we also value our history of tradition and quality service. We have spread our wholesale network throughout the United States in order to bring Rheem HVAC solutions closer to you.

  • Where are Rheem AC & furnace units made?

    Rheem is an American company with headquarters in Atlanta. It boasts several large manufacturing facilities, the two biggest ones in Fort Smith, Montgomery, Alabama, and Oxnard, California. Rheem also has a large web of certified distributors throughout the United States.

    Rheem maintains a very high standard of quality for all its products no matter which manufacturing plant they are produced in. This is the only way for such a company to maintain its fine reputation as a juggernaut of the industry.

    Gustave A. Larson has been a trusted partner of Rheem for years, and we employ our knowledge and expertise to make Rheem products available all across the United States.

  • Why should you go with Rheem air conditioners & furnaces?

    Rheem is a worldwide brand that holds the leading position in the industry it serves. In order to maintain this position, the products Rheem manufactures have to constantly be innovative, unique, and relevant to the current trends of the market. Rheem HVAC units are always in step with the times, never lacking in quality and dependability.

    What’s more, Rheem is a company that places great importance on sustainability. It is a company that cares about keeping our planet safe, and every product tends to reflect that ideal. Rheem air conditioners and furnaces are extremely energy efficient. It is no surprise that Rheem’s commitment for 2025 is to design units with zero waste.

  • What is the warranty on Rheem HVAC systems?

    Rheem builds products to last. However, there are many outside factors that can affect the life cycle of their HVAC and other products, which is why Rheem offers various types of comprehensive warranties.

    Licensed Rheem wholesale dealers may even offer other warranty alternatives. At Gustave A. Larson we believe in every product we sell. Besides being able to process the manufacturer’s warranty, we also offer extended warranty on every compressor, as well as third-party extended warranty through Trinity on all residential and commercial units.

  • How long does a Rheem air conditioner or furnace last?

    Rheem air conditioners and furnaces can last for a very, very long time. Rheem tries to make its products as durable as possible so the customers can get the most out of every single unit sold.

    However, the longevity of Rheem air conditioners and furnaces also depends on adequate maintenance. Advising your clients on how to properly care for their HVAC units will enable you to provide them with a personalized service and help their systems last a long time. Contact Gustave A. Larson, one of the trusted Rheem dealers, and inquire about regular maintenance cycles.

  • How can I become one of the trusted Rheem HVAC dealers?

    If you’d like to become a Rheem HVAC dealer, you need to contact Gustave A. Larson, a reputable wholesale distributor of residential Rheem HVAC systems. We can help you make your start in the industry. Partnering with us will help you expand your business while minimizing the risks. Contact us today & start your journey to success!