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About Us

Gustave A. Larson Company is the Midwest, Plains and Mountain States leading wholesale distributor of Heating, Ventilation, Air Conditioning, and Refrigeration (HVACR) equipment, parts, & supplies. Our business philosophy is to focus on serving the needs of our customers, with a value-added, professional and enthusiastic attitude. We have 450 team members who serve our customers in twenty Midwest, Plains and Mountain states through our 53 locations.

Gustave A. Larson Company represents products from over 450 different leading industry manufacturers in the areas of commercial refrigeration, residential and commercial HVAC, food service, and pressure/temperature controls. We offer a full line of equipment, controls, supplies and replacement parts.
 
"We don’t sell anything – our customers do.
As a result, our focus is on helping them maximize their success."

Andrew Larson - CEO, Chairman

Each of our conveniently located branches carries an extensive inventory of equipment and replacement parts to serve our local customer’s needs. We provide industry leading customer service levels supported with $50 million of inventory throughout our network of distribution centers and branches. Our state-of-the-art computer system links all branches on a real-time basis. Combined with our in-house truck fleet, we replenish inventory to each branch on an overnight basis. With over 75,000 SKUs in stock, we can access all of your HVACR needs, and even those hard-to-find items.

We are proud to say our 450 team members are our greatest asset -- from our field sales team to our corporate support team. Our people are the most professional and service-oriented in the industry, and provide solutions to our customer’s needs with genuine, enthusiastic service. Our sales teams are focused on helping our customers to trouble shoot system issues and answer their technical questions. Each person on our sales team is required to have a HVACR technical college degree or the equivalent industry experience. Our combination of a friendly, professional, and technically competent team positions us best to help our customers meet their individual job requirements. And our commitment doesn’t stop there. We are at the forefront when it comes to helping our customers learn about the changing requirements of technology in our industry. Each of our locations offers educational programs throughout the year, ranging from troubleshooting service issues to teaching our customers how to improve their selling skills and profitability

Our History
The Gustave A. Larson Company was founded in Madison, Wisconsin in 1936 as a supplier to the refrigeration trade. Gus Larson immigrated alone at the age of 16 from his home in Gothenburg, Sweden in the early 1900s. While working as a refrigeration mechanic in Chicago, he saw the need for local refrigeration parts depots. He founded the Gustave A. Larson Company as a refrigeration parts jobber in 1936 at a small store front in Madison, Wisconsin. As the Company flourished, he quickly opened up branches throughout the State of Wisconsin in Milwaukee, Oshkosh, Appleton, Green Bay, Wausau, and Eau Claire, and Rockford, Illinois. By the early 1960s, he was operating 20 locations in Illinois, Iowa, Wisconsin, and Florida.

Still family owned and operated, we have grown to be the Midwest’s leading wholesale distributor of Heating, Ventilation, Air Conditioning and Refrigeration (HVACR) equipment, parts and supplies. The Company now has 53 locations serving customers in Arizona, Colorado, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Mexico, North Dakota, Ohio, South Dakota, Utah, Wyoming and Wisconsin.

Commitment to Quality
"Everyone on the Gustave A. Larson Company team is empowered and dedicated to delight our customers by continuously providing the highest level of excellence in our services and products, and delivering them with pride in a timely and professional manner."

Our Mission
WE…
Contribute to our customer’s success
Carry the best products in our industry
Offer valued business solutions
Provide all stakeholders an opportunity to succeed
… WIN TOGETHER

Our Vision
We strive to be the most respected partner to our customers through extraordinary service and innovative solutions.

Our LARSON Values
Our Core LARSON Values are the fundamental building blocks that form and shape our culture. They are the critical success factors that help us to achieve Our Vision and Our Mission. Each one of us is empowered to act as the guardian of Our Core Values in our local department or branch.
Values_Gold_LARSON.png
LEARNING
Curious. Continuously Improves. Personal Development.

ATTITUDE 
Positive. Humble. Friendly.

RESULTS
Self-Motivated. Impactful. Accountable.

SERVICE
Delights Customer. Makes it Easy. Excellence. 

COLLABORATION
Team Player. Shares. Good Judgment.

INTEGRITY
Honesty. Trust. Respect.