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The Gustave A. Larson Company ranks 63rd on Wisconsin 75™

For immediate release
Contact: Michelle Dalton     
Tel. 262.446.7277
The Gustave A. Larson Company ranks 63rd most successful private company on Deloitte’s 2021 Wisconsin 75™
Attributes success to innovation and ability to plan ahead during the COVID-19 pandemic.

Pewaukee, WI, November 10, 2021— Gustave A. Larson Company announced today that it ranked No. 63 on Deloitte’s Wisconsin 75™, a ranking of the 75 largest private companies in Wisconsin, based on sales revenue.

Larson’s President, Scott Larson, credits proactive inventory orders and dedicated employees, among other things, with the company’s accomplishment. He said, “The good news is that we acted early in 2021 and kept our foot on the gas with inventory. We understood that the supply chain disruption from 2020 would continue and those that had inventory would win. Nobody said things would be easy, and we want to thank our employees for their tireless dedication to our customer’s success, which in turn makes all of us successful.”

"For the 19th year, Deloitte is proud to recognize the economic and community impact of the largest 75 private companies in Wisconsin —the Wisconsin 75. This year we will not only celebrate the individual successes of each of these organizations, but also the collective impact of private companies in powering Wisconsin's economy and community," said PJ DiStefano, Wisconsin managing partner of Deloitte LLP.

The Gustave A. Larson Company has been featured on the WI 75 list every year since its inception in 2003.
About Deloitte’s 2021 Wisconsin 75
Deloitte’s annual Wisconsin 75 list salutes the largest privately held Wisconsin-based companies. These companies play a key role in the state’s economy. Wisconsin 75 award winners are selected based on annual sales revenue.

To be eligible for Deloitte’s Wisconsin 75 recognition, companies must have a majority ownership by an individual(s), family, employee stock ownership plan, or private equity firm. Public companies are eligible when greater than 50 percent of the value or vote of the shares are owned by individuals, family, an employee stock ownership plan, or private equity. Additionally, companies must have annual sales revenue of at least USD 50,000. The Wisconsin 75 excludes cooperatives and accounting, tax, legal, and consulting service companies.

About Gustave A. Larson Company
The Gustave A. Larson Company is the Midwest, plains and mountain states’ leading wholesale distributor of heating, ventilation, air conditioning and refrigeration (HVACR) equipment, parts and supplies from over 450 different manufacturers. In addition to a full line of equipment, controls, supplies and replacement parts, each location offers customer educational opportunities, including technical and business training.
Family owned and operated since 1936, the Gustave A. Larson Company’s corporate offices are located in Pewaukee, Wis. The company employs 450 team members throughout 20 states and 53 locations.
To learn more visit, or call 262-542-0200.
About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see to learn more about our global network of member firms.