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The Gustave A. Larson Company Announces Continued Support to Local and National Charities

One of the most renowned wholesale and retail HVACR companies in Wisconsin, Gustave A. Larson has confirmed their commitment to helping those in need through various charities, including UPAF and United Way.
Pewaukee, Wis. (July 15, 2020) – The Gustave A. Larson Company, the midwest, plains and mountain states leading distributor of Heating, Ventilation, Air Conditioning and Refrigeration products, has recently announced that they intend to continue their charitable contributions to several organizations they have been working with in the past. With the economic uncertainty surrounding the current COVID-19 pandemic, it is often those most in need that feel the brunt of the crisis. The Larson Company assures the charities that their mutual bond will continue and that it is stronger in moments of crisis.

Most recently, the Larson Company has taken part in a drive for UPAF (United Performing Arts Fund) to ease financial stress during COVID-19. As a local organization, UPAF engages the community in support of 14 member groups, including First Stage, Florentine Opera Company, Milwaukee Ballet, Milwaukee Repertory Theater, Milwaukee Symphony Orchestra and Skylight Music Theatre.

The Larson Company has also donated essential supplies to COA Youth & Family Centers during COVID. COA helps Milwaukee, Wis. children, teens and families reach their greatest potential through a continuum of educational, recreational and social work programs offered through urban community centers and rural camp facilities.

In years past, the Larson Company has raised donations for United Way, and plans to work with them in 2020 as well. United Way is a charity organization with chapters all over the world. It supports at-risk communities and families through a series of programs as well as through programs with partners from various industries, education institutions, government agencies, faith-based organizations, and more.

“It is becoming clear to most people that the road to recovery from this crisis is going to be a tough one and that we will only get through it if we work together and support those less fortunate than ourselves. That’s what we’re doing and will continue to do,” said Scott Larson, President and COO of the Larson Company. Larson continued, “Being involved in the community and giving back are deeply ingrained into the fabric of this company and we will stick to our values through thick and thin.”

About The Gustave A. Larson Company
The Gustave A. Larson Company is the midwest, plains and mountain states’ leading wholesale distributor of heating, ventilation, air conditioning and refrigeration (HVACR) equipment, parts and supplies from over 450 different manufacturers. In addition to a full line of equipment, controls, supplies and replacement parts, each location offers customer educational opportunities, including technical and business training.

Family owned and operated since 1936, the Gustave A. Larson Company’s corporate offices are located in Pewaukee, Wis. The company employs 450 team members throughout 20 states and 50+ locations.
To learn more visit, or call 262-542-0200.