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Gustave A. Larson Company Hosts WI and CO Dealer Meetings

PEWAUKEE, Wis. (May 11, 2022) Gustave A. Larson recently hosted two meetings for their signed dealers, the first on April 6 - 7, 2022 in Black Hawk, CO, and the second in Pewaukee, WI on April 27 – 28, 2022.
These Beyond the Box meetings were held to assist Larson dealers in giving more value to their end customers “beyond the box” they service or install. Tailored education, keynote speakers, breakout sessions, vendor fair and recognition dinners were scheduled in these two-day events. 
Attendance for the Colorado event hit 117, and the final attendance for the Wisconsin event reached 206. Both events had over 30 sessions scheduled, with many guest speakers from Larson partners and vendors.
Some of the most popular breakout sessions covered were “Mitsubishi Diamond System Builder Software Overview” and “Maintenance Agreements: The Lifeblood of your Business”.  One attendee had this to say about the event, “I just wish I had been able to go to more sessions!”.
Dealers from Trane, American Standard and Mitsubishi attended in Colorado, while dealers from Trane, American Standard, Mitsubishi, Rheem, Armstrong, and Sure Comfort attended in WI.
The overall event satisfaction average was 4.81 out of 5*. Stay tuned for information and dates for next year’s meetings and thank you to everyone who made the 2022 meetings a success.
*Overall event satisfaction rating was captured from event feedback given by actual attendees.
About Gustave A. Larson Company
The Gustave A. Larson Company is the midwest, plains and mountain states’ leading wholesale distributor of heating, ventilation, air conditioning and refrigeration (HVACR) equipment, parts and supplies from over 450 different manufacturers. In addition to a full line of equipment, controls, supplies and replacement parts, each location offers customer educational opportunities, including technical and business training.
Family owned and operated since 1936, the Gustave A. Larson Company’s corporate offices are located in Pewaukee, Wis. The company employs 470 team members throughout 20 states and 56 locations.
To learn more visit, or call 262-542-0200.