PEWAUKEE, Wis. (June 17, 2021) The Gustave A. Larson Company recently celebrated the 32nd anniversary of its supplier evaluation program, Partners in Excellence and Quality (PEAQ). An award dinner was held in Wauwatosa, Wis. to honor the five supplier winners for 2020.
The PEAQ Program was created out of the desire of Karl G. Larson to show appreciation for the partnership between the Larson Company and its business partners. The companies honored with the 2020 PEAQ Award were Nu-Calgon, Allied Air Enterprises, Packard Inc., Crystal Distribution Inc., and ADP.
The winners are chosen through an evaluation of data collected throughout the year considering various measurements of the quality of partnering in business. Factors considered in the supplier evaluation process include product quality, profitability, marketing, sales support, electronic commerce capabilities, on-time deliveries, lead-time, warranty policy, credit terms, business policies and procedures. Every department within the Larson Company has input into the evaluation process and selection of its winning suppliers and sales representatives.
The Larson Company held a separate awards dinner to honor the top supplier salesperson for 2020 in each of its regions. The winners for outstanding salesperson in the East region are Brad Pomeroy and Sue Pomeroy of DANCO Sales. Brooks Rajala of RAC Sales was the winner in the Central region. Finally, Brian Bush, representing Nu-Calgon, was the winner in the West region.
The primary goal of the PEAQ Program is to encourage open communication between the Larson Company and its suppliers on issues, policies and procedures for the mutual benefit of both companies. “The PEAQ Program gives us the opportunity to recognize and show appreciation for our supplier partners and the local sales representative in each of our regions. Our suppliers tell us that while the program is often duplicated, it is never replicated,” said Scott Larson, president and COO of the Larson Company.
About Gustave A. Larson Company
The Gustave A. Larson Company is the midwest, plains and mountain states’ leading wholesale distributor of heating, ventilation, air conditioning and refrigeration (HVACR) equipment, parts and supplies from over 450 different manufacturers. In addition to a full line of equipment, controls, supplies and replacement parts, each location offers customer educational opportunities, including technical and business training.
Family owned and operated since 1936, the Larson Company’s corporate offices are located in Pewaukee, Wis. The company employs 450 team members throughout 20 states and more than 50 locations.
To learn more visit
galarson.com, or call 262-542-0200.
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- 2020 PEAQ Salesperson Winners
Left to right (and top to bottom):
- Andrew Larson, Chairman & CEO, Gustave A. Larson Company
- Kevin Kelley, Director of Strategic Accounts - Residential, Gustave A. Larson Company
- Mike LaValle, Commercial Segment Business Leader, Gustave A. Larson Company
- Brian Sigrist, Inventory Supervisor, Gustave A. Larson Company
- Michelle Dalton, Director of Marketing, Gustave A. Larson Company
- Terry Hickmann, Residential Segment Business Leader, Gustave A. Larson Company
- Brian Bush, Nu-Calgon
- Rick Pope, Nu-Calgon
- April Groom, Inventory Manager, Gustave A. Larson Company
- Shaun Fuller, VP, CFO, Gustave A. Larson Company
- Sue Pomeroy, DANCO
- Brad Pomeroy, DANCO
- Matt Wisniewski, Vice President of Sales & Marketing, Gustave A. Larson Company
- Matt Hansen, Services & Solutions Segment Business Leader, Gustave A. Larson Company
- Brooks Rajala, RAC Sales
- Keith Rinderknecht, Honored Guest, RAC Sales
- Dave Lindahl, Heatcraft
- Dan Benischek, Vice President of Operational Excellence, Gustave A. Larson Company
- Christine Moore, Director of Sales, Gustave A. Larson Company
- Scott Larson, President/COO, Gustave A. Larson Company
- Byron Schlager, Refrigeration Segment Business Leader, Gustave A. Larson Company
- 2020 PEAQ Supplier Winners
- Andrew Larson, Chairman & CEO, Gustave A. Larson Company
- Matt Wisniewski, Vice President of Sales & Marketing, Gustave A. Larson Company
- DeWight Wallace, Nu-Calgon
- Jared Hendricks, Advanced Distributor Products
- BobbiJo O’Brien, Crystal Distribution Inc.
- Susan Kirkland, President, Packard Inc.
- Larry Golen, Vice President, Packard Inc.
- Joe Nassab, Allied Air
- Madeleine Larson, Gustave A. Larson Company
- Brian Sigrist, Inventory Supervisor, Gustave A. Larson Company
- Dan Benischek, Vice President of Operational Excellence, Gustave A. Larson Company
- Shaun Fuller, VP, CFO, Gustave A. Larson Company
- Scott Larson, President/COO, Gustave A. Larson Company