The Gustave A. Larson Company held its third annual charity golf outing events in memory or Karl Larson. Thanks to the support from our supplier partners, employees, customers and the Gustave Larson Company match, we were able to raise $39,000 this year!

The Gustave A. Larson Company earned Trane's 2017 Pacesetter Award, and Sales Consultants Jennifer Marker and Pete Perret were both named in the Top 10.

The Larson Company was recognized for the Crowning Achievement Award – Millionaires Club. Applied Product Solutions (APS) also won the Crowning Achievement Award – Millionaires Club, along with two additional awards.   

The Gustave A. Larson Company was honored for highest average thermostat return per branch.

The Gustave A. Larson Company hosted their fifth annual charity golf outings this summer. Four customer outings were held at Soldier Hallow (Park City, UT), Eagle Hills (Papillion, NE), Legends Golf Club (Prior Lake, MN) and Fire Ridge Golf Club (Grafton, WI). We had great weather and a great turnout at all of the events!

The Gustave A. Larson Company recently celebrated the 26th anniversary of our supplier evaluation program, Partners in Excellence and Quality (PEAQ).   An awards dinner was held at the Blue Mound Country Club in Wauwatosa, WI to honor the five supplier winners for 2014.

New Tax Law Allows Immediate Expensing of HVAC Products

The annual Premier 150 survey is conducted by Supply House Times and BNP Media Market Research. The Premier 150 survey ranks the top PHCP-PVF distributors by sales for the past year.   In great company, Larson was ranked #35 in overall sales, and #9 in the HVACR segment. Read the full article here: http://digital.bnpmedia.com/publication/frame.php?i=494692&p=32&pn=&ver=html5

2017 was an incredible year for wholesale HVACR distribution. Ninety percent of respondents to the Top 50 HVACR Distributors survey reported a sales increase, with 17 of the companies reporting double-digit growth. Holding strong since 2016 at the #11 position for Overall Top 50 HVACR Sales, Gustave A. Larson Company is also ranked #4 on the Refrigeration Top 10. Read the full article here: http://digital.bnpmedia.com/publication/frame.php?i=492360&p=&pn=&ver=html5

The Gustave A. Larson Company recently celebrated the 29th anniversary of its supplier evaluation program, Partners in Excellence and Quality (PEAQ). Five supplier winners for 2017 were honored at an awards dinner at the Blue Mound Country Club in Wauwatosa, Wis.

PEWAUKEE, Wis. (October 30, 2018) - The Gustave A. Larson Company recently hosted its 6th Annual Charity Golf Outing events in Colorado, Minnesota, Nebraska and Wisconsin in memory of the late Karl G. Larson.

Strategic partnership will align Education to Industry and Students to Careers  

PEWAUKEE, Wis. (May 15, 2019) The Gustave A. Larson Company, the midwest, plains and mountain states leading wholesale distributor of heating, ventilation, air conditioning and refrigeration products, announced today that they are currently the only Las Vegas area distributor of Oxbox™, a new Trane residential brand.

The Gustave A. Larson Company has been awarded the 2018 Trane Pacesetter Award during the awards banquet held at Fontainebleau Resort in Miami Beach, Florida on March 21, 2019. The award recognizes Trane equipment distributors who help deliver significant growth in market share along with using progressive approaches to promote the Trane brand.

The Gustave A. Larson Company recently celebrated the 30th anniversary of its supplier evaluation program, Partners in Excellence and Quality (PEAQ). 

The Gustave A. Larson Company recently hosted its 7th Annual Charity Golf Outing events in Utah, Nebraska, Minnesota, and Wisconsin in memory of the late Karl G. Larson.

Andrew Larson is interviewed on Customer and Company Values

On the occasion of a US visit, Max Meister took the opportunity to arrange a podcast with Andrew Larson.Larson and his team have found techniques to generate additional value in the supply chain. It goes so far that they offer active and above all successful strategy and digitalisation consulting for their customers.

One of the most renowned wholesale and retail HVACR companies in Wisconsin, Gustave A. Larson has confirmed their commitment to helping those in need through various charities, including UPAF and United Way.

The Larson Company, a renowned HVAC distributor in Wisconsin finished yet another KGL Fundraiser, albeit in a different format than previous years.

The Larson Company partnered up with Service Fusion to provide field service management to the software in its Larson Business Solutions portfolio.

The Larson Company and FieldEdge sign a preferred partnership agreement which should ensure better access to field service software for Larson Company field staff.

PEWAUKEE, Wis. (December 17, 2020) The Gustave A. Larson Company recently celebrated the 31st anniversary of its supplier evaluation program, Partners in Excellence and Quality (PEAQ). An awards program was held virtually to honor the five supplier winners for 2019.  

Contact: Michelle Dalton                                                                                                                                  Tel. 262.446.7277 Email: marketing@galarson.com FOR IMMEDIATE RELEASE Gustave A. Larson Company Celebrates 2020 PEAQ Award Winners

Contact: Michelle Dalton                                                                                                    Tel. 262.446.7277 Email: michelle.dalton@galarson.com   FOR IMMEDIATE RELEASE

Contact: Michelle Dalton                                                                                                                                  Tel. 262.446.7277 Email: michelle.dalton@galarson.com  FOR IMMEDIATE RELEASE

Gustave A. Larson Company has just revealed its brand new webstore.

Pewaukee, WI, United States – The Gustave A. Larson Company - the midwest, plains and mountain states leading wholesale distributor of heating, ventilation, air conditioning and refrigeration products recently hosted its 9th Annual Charity Golf Outings in Colorado, Nebraska, Minnesota, and Wisconsin in memory of the late Karl G. Larson.

The Mitsubishi Electric Diamond Contractor Conference was held in Indianapolis on October 19-20th and brought together Diamond Contractors from around the country to learn about upcoming products and programs; it was very well attended.

For immediate release Contact: Michelle Dalton      Tel. 262.446.7277 Email: marketing@galarson.com  The Gustave A. Larson Company ranks 63rd most successful private company on Deloitte’s 2021 Wisconsin 75™

Company values can be a list of pretty ideas or they can be concepts that define an organization and its leaders.

Gustave A. Larson Announces Acquisition of Progress Supply Inc. PEWAUKEE, Wis. (Jan. 4, 2022) The Gustave A. Larson Company - the Midwest, Plains and Mountain states leading wholesale distributor of heating, ventilation, air conditioning and refrigeration products - announced that it closed on the purchase of Progress Supply, Inc. (PSI), on December 17, 2021.

The HARDI member spotlight serves as a regular feature through which the association highlights stand out individuals in the HVACR industry and their companies. For our September Member Spotlight, Warren Patrick spoke with Andrew Larson of Gustave A. Larson Co. in celebration of their recent 85th anniversary.

PEWAUKEE, Wis. (April 6, 2022) Mitsubishi Electric Trane HVAC US (METUS), the exclusive provider of Zoned Comfort Solutions® and a leading supplier of Variable Refrigerant Flow (VRF) heating and cooling systems, recently recognized the outstanding performance of distributors with 2021 Diamond Leadership Awards at its Diamond Leadership Conference held in Miami, Florida.

PEWAUKEE, Wis. (May 11, 2022) Gustave A. Larson recently hosted two meetings for their signed dealers, the first on April 6 - 7, 2022 in Black Hawk, CO, and the second in Pewaukee, WI on April 27 – 28, 2022.

PEWAUKEE, Wis. (July 5, 2022) The Gustave A. Larson Company recently celebrated the 33rd anniversary of its supplier evaluation program, Partners in Excellence and Quality (PEAQ). An awards dinner was held at the Blue Mound Golf and Country Club in Wauwatosa, Wisc. to honor the supplier winners for 2021.

PEWAUKEE, Wis. (June 28, 2022) Gustave A. Larson is proud to announce their position on The NEWS Top 30 HVACR Distributors of 2022 list, coming in 9th. This puts the Larson Company in the $200-$499 Million Dollar category. “Distribution Trends annually surveys distributors to come up with a sales-based Top 30 list and glean insights about the state of the industry. Exact sales figures are kept confidential.” (Top 30 HVACR Distributors of 2022, Jachman, 2022)

The RV stopped in Pewaukee, Wis. on Monday, July 25.

Attributes success to innovation and ability to plan ahead amid ongoing uncertainty.Pewaukee, WI, October 5, 2022— Gustave A. Larson Company announced today that it ranked No. 60, up from 63 in 2021, on Deloitte’s Wisconsin 75™, a ranking of the 75 largest private companies in Wisconsin, based on sales revenue.  

Company values can be a list of pretty ideas or they can be concepts that define an organization and its leaders.

Contact: Michelle Dalton Tel. 262.542.0200 Email: marketing@galarson.com FOR IMMEDIATE RELEASE PEWAUKEE, Wis. (January 5, 2022) The Larson family is proud to announce that they have entered a partnership through Gustave A. Larson Company (Larson) and Applied Product Solutions (APS) with Hajoca Corporation (Hajoca).

PEWAUKEE, Wis. (November 7, 2024) The Gustave A. Larson Company recently celebrated the 35th anniversary of its supplier evaluation program, Partners in Excellence and Quality (PEAQ). An awards dinner was held at the Westmoor Country Club in Brookfield, WI to honor the supplier and salesperson winners for 2023. 

We are delighted to share the highlights and successes from our series of Dealer Meetings held across multiple locations this past spring. Each event brought together industry leaders, dedicated partners, top vendors, and enthusiastic dealers for days filled with networking, education, and celebration. Here’s an overview of what made each gathering special: