Implementing various marketing strategies is among the best ways of taking your HVAC business to the next level. Of course, improving your fall maintenance service checklist and partnering with a reputable wholesale distributor of HVAC equipment and parts is also important, but it’s the marketing that brings new customers in, helping your business grow.
In these modern times, the majority of marketing is done online, and to really improve your HVAC business you need to keep in touch with the modern trends of online marketing. Here’s how you can use different online resources to boost your HVAC business.
What marketing strategies can improve my HVAC business?
When you’re looking to advance your HVAC business through implementation of different marketing strategies, you should mainly focus on improving your online presence. The majority of your customers will first try to find HVAC dealers online. That is why you should focus on doing the following things:
1. Local search engine marketing
You need to focus all your search engine marketing efforts on attracting your local customers. Implement local HVAC marketing campaigns to generate traffic and qualified calls to your company. Your HVAC business probably primarily targets the local community, which makes local SEO marketing efforts essential.
In order to reap maximum benefits from local search engine optimization strategies, make sure you do the following:
Update all your pages with up-to-date contact information.
Add the information on your business to local directories, as different search engines use citations from various local directories in SEO listings.
Start using Google My Business and optimize it for local SEO purposes, as this will allow your business to appear at the top of the results.
Incorporate a local business schema in order to help potential customers find your business. A local business schema is a structured data markup code that helps search engines identify what type of business you own.
Try to build links to your business from different local publications.
Generate as many user reviews as possible as they not only help with local SEO strategies, but they also help potential customers make a decision.
Create plenty of local content that uses specific information and terms that are relevant for your community.
2. HVAC advertising through Google Ads
Google Ads is a platform that can generate a lot of HVAC leads for your business. Build ads through this Google service that target your HVAC business, and this can help you supercharge your marketing efforts.
This Pay Per Click platform brings you the opportunity to create unique messages that incorporate geographic location, audience demographic, and various specific keywords. Just make sure to keep your geotargeting strategies local, as you will have no business benefits from contacts who live far away. Businesses who utilize Google Ads reap these huge benefits:
High return on investment and efficient costs, since you spend money only when a potential customer clicks on the ad.
On equal grounds with larger competitors, as Google Ads does not favor big companies.
Access to valuable data that can help optimize your marketing campaigns.
Ads can only target your local community, which can help you allocate your resources better.
3. Gather customer reviews for HVAC marketing
Favorable reviews are a staple of any successful business, and the HVAC industry is no exception. Think about your own online habits first – you always go online to search for something you need, and you always read online reviews before making a decision on whose services you’re going to hire.
It’s the same for your HVAC business. Testimonials and reviews will show your local target audience that your business is efficient, reliable, trustworthy, and reasonably-priced. HVAC marketing campaigns that have many reviews improve customer engagement for local SEO marketing strategies.
The best way to generate customer reviews is to contact current and past clients and ask them to share their experience by posting a review. They can post reviews either on different social media platforms, or by using specialized business services such as Google My Business (GMB).
Consider using a platform like Nearby Now or Rocket Reviews to manage and supercharge your review acquisition on the two most important review platforms today (GMB and Facebook) so you can incorporate them into your company’s marketing strategy ASAP. You should highlight all these customer reviews on your website as testimonials that showcase the trust your past clients have for your company.
4. Get Google Guaranteed and invest in Google Local Services
Google Local Services is a new advertising and lead generation platform that helps consumers quickly and easily discover, connect with, and hire service providers with complete confidence.
- Be seen right at the top of Google searches
- Connect with potential customers when they need you
- Simple set up and communication through an easy-to-use app
- Build trust with the Google Guaranteed badge
- Only pay for leads related to your business and the services you offer
We strongly recommend utilizing one of the five Google Premier Partners, like SearchKings, to assist your company in obtaining Google Guaranteed status, which is required before being able to invest in Google Local Services.
5. Produce excellent content for your HVAC blog
Creating blog content is a rarely-employed marketing strategy in the HVAC industry. However, this is good news for you, as great blogs will help you stand apart from the competition, increase your visibility through Google, and boost customer engagement.
Think about your local customers, their habits, needs, and wants, and then create content that targets them. Also, incorporate local keywords to all your posts, as they help get more leads, and expect the following benefits:
Improving trust and authority among your HVAC clients.
Providing customers with answers to their questions.
Increasing Organic Traffic through relevant content and targeted keywords.
Complementing other social media marketing efforts.
- Including blog posts into your local SEO and HVAC strategies.
6. Increase traffic with an excellent website
Finally, think about your website. It should be at the very center of all your marketing efforts, as it will be the place where the majority of your potential customers will end up looking for information about your business. In order to improve your website, do the following:
Try to optimize your website for different search engines.
Be as transparent as possible, and don’t hide essential information, such as pricing, from your customers.
Include many testimonials, as this shows potential customers they can trust your business.
Increase the visual appeal of your website with a design overhaul to make it more pleasing to potential customers.
- Optimize the speed of your website so clients can access it faster.
- Check out our related blog article on the "Must-Haves for an HVAC Dealer Website"
Which reliable HVAC distributor should I team up with?
If you’d like to become a certified dealer of the most modern heating and cooling solutions in the HVAC industry, including brands like Armstrong, Sure Comfort, Trane, Rheem, Mitsubishi, American Standard, and many others, all you need to do is contact us.
We have been in the heating and cooling industry since the 1930’s, and we can help you advance your HVAC business. We are able to help you bring your customers the biggest names in the HVACR industry, help you devise business strategies to boost your business, and provide excellent training to get you started. Contact us today and let’s start working together!