The heating and cooling industry, similar to all other areas of business, is an extremely competitive place. With so many contracting companies out there, it’s easy for your business to get lost in the sheer volume of your competitors. That’s why it’s essential to do everything you can do to make your HVAC company stand out from the rest. Sometimes, being the most experienced contractor simply won’t cut it – customers are looking for more.
How can I make my HVAC company stand apart from the competition?
The most important aspect of attracting new clients to your business is making your company distinguishable and different from other companies in your industry and area of service. Luckily, there are many different methods you can use to give your business a competitive advantage. Here are the most useful strategies for setting your company apart:
Create a unique company image
The first and perhaps essential aspect of making your business stand out is creating a unique and recognizable appearance for your company. Design a bold and eye-catching logo to share across many platforms. Choose a striking color palette that none of your competitors have. Paint your service trucks and vans in your colors, and come up with a slogan for your business that will spark the imagination of your clients.
Good, better, best options prices
Meet customers within their budget. Some will want the best of the best and will think long-term value while others just need to get the heat back on. Laying out their options will allow them to decide and give them some control over the situation.
Using a good, better, best, or otherwise tiered quoting model is a great way to have the dreaded price conversation while also educating them on the variety of systems, levels of efficiency, and overall cost of ownership. Customers will remember how you made them feel and if they feel empowered, they will spread the word and keep coming back in the future.
Not sure how to start? Contact us and we can help figure out what solutions are right for you!
Offer packages & bundles
Freebies are an excellent way to create an influx of new customers you can then retain with a high quality of service. For example, you can offer an HVAC system and bundle it with a single free maintenance service or initial installation. The possibilities are endless and it’s up to you to choose a combination that works for you, both logically and financially.
Work with charities
Customers love to work with companies that are active with one or several charities. This shows that you’re not just about the profit, but also about helping those in need. You can choose to donate a percentage of your profit to a local charity of your choice. This will not only enhance your brand recognition, but also give back to the community that hires your services.
Adopt easy business models
Make it as easy and streamlined as possible to do business with your company. This means creating a website, incorporating quote and scheduling forms, and giving your clients the opportunity to both learn more about your company and book your services quickly and efficiently. Also, boost your operations by providing several different payment options.
Be environmentally friendly
More and more customers are looking for sustainable heating and air conditioning solutions for their homes and businesses. Also, customers want to work with companies that care about the environment. This means that you should not only offer eco-friendly services and products, but also do your part in caring for the environment.
Offer cutting-edge solutions
Finally, you need to offer HVAC systems and services that your competitors simply don’t. This means constantly staying up to date with the latest developments in the industry and partnering with a distributor capable of supplying you with cutting-edge technologies. This will help expose the difference between you and your competitors.
The Gustave A. Larson Company is your partner toward stronger brand recognition
Starting a heating and cooling company is one thing – making it stand out is something completely different. Besides these various strategies, you should also consider offering your customers a wide range of sustainable HVAC solutions and constantly being on the lookout for new smart heating and cooling technologies. Also, as the demand for your business increases, think about partnering with a distributor who has a cutting-edge B2B ordering system.
Not all wholesale distributors offer all these benefits. Luckily, there’s one that can – the Larson Company. We’re here to provide the latest advancements in HVAC as well as a cutting-edge B2B system for easy ordering. This way, we not only supply you with the best in HVAC, but we also streamline your operations. Finally, we offer opportunities and programs for employee training and a selection of software solutions for your HVAC business. Give us a call today!