Gustave A. Larson Company Expands into Hydronics with Baxi Luna

Pewaukee, WI, January 20, 2004 – Impressed with the Baxi Luna's amazing home comfort system, the Gustave A. Larson Company made the commitment in 2003 to expand significantly into the growing hydronic heating field. The Baxi Luna home comfort system eliminates the need for both a furnace and a hot water tank in one wall-hung boiler no bigger than a small kitchen cabinet. "This new technology is beginning to open the eyes of more and more mechanical contractors, builders, architects, designers and homeowners in the Midwest," says Gregg Turley, Vice President of Sales and Marketing.

In the first two months of Baxi experience, the Larson Company provided intensive training for 500 mechanical contractors from Wisconsin, Illinois, Iowa, Minnesota, Indiana, North and South Dakota and Michigan. This initial focus on growing the competency and confidence of Larson employees and hydronic contractors is paying off handsomely for the Larson Company as Baxi sales begin to soar throughout their distribution network. Led by Hydronic Specialist Phil Hrenak, the Larson Company is committed to continued training to support this growing technology.

The Larson Company, with 44 locations serving 20 states, is a leading wholesale distributor of residential and commercial HVAC, refrigeration, controls and food service equipment and supplies. Each branch carries an extensive inventory of equipment and replacement parts to serve customer's needs. The Larson Company, a leader in customer service, maintains two distribution warehouses that replenish each location overnight using an in-house truck fleet. A state-of-the-art computer system links all 44 locations with the Corporate Office and Distribution Centers.